The Bookstore's Last Stand - NY Times

William J. Lynch Jr., chief executive of Barnes & Noble, with a wall full of e-readers at its site in Silicon Valley, where 300 employees are building the company's digital side.



NY Times Jan 28 2012

Julie Bosman


IN March 2009, an eternity ago in Silicon Valley, a small team of engineers here was in a big hurry to rethink the future of books. Not the paper-and-ink books that have been around since the days of Gutenberg, the ones that the doomsayers proclaim — with glee or dread — will go the way of vinyl records.
No, the engineers were instead fixated on the forces that are upending the way books are published, sold, bought and read: e-books and e-readers. Working in secret, behind an unmarked door in a former bread bakery, they rushed to build a device that might capture the imagination of readers and maybe even save the book industry.

Transtromer

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