Culianu and Giordano Bruno - Western and Eastern propaganda, the modern economy as magic

In "Eros and Magic" Culianu studies a little-known work by Bruno in which Bruno shows that the bonds of desire, in the broadest sense, can be manipulated by the managers who understand how to project images that can compel the hearts of all men. Culianu saw in Bruno's prescriptions a more sophisticated Machiavellianism, not using the brute tools of force and fraud but foreshadowing the whole panoply of propaganda, public relations and mass media that all modern states would be based on. -J. Crowley