Mortal speech is a calling that names, a bidding which, out of the simple onefold of the difference, bids thing and world to come. What is purely bidden in mortal speech is what is spoken in the poem. Poetry proper is never merely a higher mode (melos) of everyday language. It is rather the reverse: everyday language is a forgotten and therefore used-up poem, from which there hardly resounds a call any longer.
(Die Sprache, 1959)